100% MADE IN THE USA

As the company name suggests, everything we make is made in the USA. We cut, bend and assemble all of our products right here in  Southern Utah. 

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Jeep JL

2018-Current

Jeep Gladiator

2020-Current

Jeep JK

2007-2018

Jeep TJ/LJ

1997-2006

Toyota Tacoma

2005-Current

Toyota Land Cruiser

All Years

Toyota 4Runner

All Years

Lexus GX Products

All Years

Ford Bronco

6th Gen

Latest Release

Tracks Rack

If you’re looking for a light weight, easy way to mount your exterior accessories (axe, shovel, etc.) and already have a set of traction boards mounted to your vehicle, you can use our Tracks Rack to hold those accessories.

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mission

American Adventure Lab was founded for one purpose – to advance the development of adventure vehicles. We accomplish that through an extreme focus on accuracy, continuous innovation, real world use of our products, and relationship building with our customers.

Overlanding Gift Card

 

Spotlight Product

Jeep JL/JT MOLLE Door Panels

If you’re like me, those stock door nets on the JL and JT drive me absolutely nuts. I was always afraid of stretching them, so I rarely put anything in them except Jolly Rancher wrappers, and they STILL STECHED and looked terrible. Our JL/JT MOLLE Door Panels clean up the door panels and give you a place to mount a MOLLE pouch or other accessories. Available in bare metal or powder coated in any color you need.

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Jeep JL JT MOLLE Door Panels

Merch Now Available!

We have some sweet new t-shirts and hats off the press! Available for the wives and husbands. Pick up some stickers, keychains and bottle openers too. 

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Best Selling products

$315.00$454.95

Jeep Gladiator Products

Jeep JL/JT Fender Retention Hardware

$39.95$51.95

Cargo Management

Single Stud Tie-Down Ring

$4.95$19.80
$319.95$419.95
$399.99$489.95
$359.95$429.95
$399.95$479.95 Available at a future date.
$299.95$339.95
From: $150.00
Out of stock

Cargo Management

M.A.S.S. Connector

$5.00
$619.00$659.00
From: $189.95
From: $84.95
$5.95

Cargo Management

VersaTie Hook

$11.95
$15.00
$39.95$54.95

Electrical Components

Wiring Kit – Rear Mount

$39.95
$419.00$519.00
$74.95$134.95

Latest news

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Thanks to @bseveninc for the great photo!

This is a two-part post. Please read our previous post for the remainder of this message. It was too long for a single post.

Last night, I was notified of a post on one of the FB groups a customer had made about his displeasure with our High-Line lights failing after 1.5 years and our warranty not covering that. I do not want to debate the legitimacy of that post. I focus our attention inward in situations like this and choose to take it as an opportunity for growth. I wanted to publish my reply here so it would serve as a global recommitment to this product and customers of this product. It’s important to keep in perspective that we have around 10,000 of these lights in circulation. There will be issues.

I, personally, accept full responsibility for the problems. I made the decision to keep our manufacturing in the US in lieu of several opportunities to take it to China. At the price the High-Lines sell at, we lose money on every single set. We have 2 full time employees that build lights all day, 5 days a week. I keep selling them because our customers love them and I created the product. I WILL NOT give up on it.

One thing that is important to acknowledge with these lights is they are constantly bombarded by rocks, sticks, water, road debris, etc. flinging off of the tires. Due to the style (very thin light) we are unable to put a bunch of protection below the lights like the OEM lights have. For this reason, the lights are more susceptible to damage, oftentimes unseen on the outside of the housing. Also, the lights are LED's, which are not great at absorbing impacts.

As for the yellowing, due to the reasons above, we have to use a softer plastic material. Our earlier lights were polycarbonate, from which current generation headlight lenses are made. That material does not yellow over time. However, those were breaking at the first impact (due to
Thanks to @bseveninc for the great photo! This is a two-part post. Please read our previous post for the remainder of this message. It was too long for a single post. Last night, I was notified of a post on one of the FB groups a customer had made about his displeasure with our High-Line lights failing after 1.5 years and our warranty not covering that. I do not want to debate the legitimacy of that post. I focus our attention inward in situations like this and choose to take it as an opportunity for growth. I wanted to publish my reply here so it would serve as a global recommitment to this product and customers of this product. It’s important to keep in perspective that we have around 10,000 of these lights in circulation. There will be issues. I, personally, accept full responsibility for the problems. I made the decision to keep our manufacturing in the US in lieu of several opportunities to take it to China. At the price the High-Lines sell at, we lose money on every single set. We have 2 full time employees that build lights all day, 5 days a week. I keep selling them because our customers love them and I created the product. I WILL NOT give up on it. One thing that is important to acknowledge with these lights is they are constantly bombarded by rocks, sticks, water, road debris, etc. flinging off of the tires. Due to the style (very thin light) we are unable to put a bunch of protection below the lights like the OEM lights have. For this reason, the lights are more susceptible to damage, oftentimes unseen on the outside of the housing. Also, the lights are LED's, which are not great at absorbing impacts. As for the yellowing, due to the reasons above, we have to use a softer plastic material. Our earlier lights were polycarbonate, from which current generation headlight lenses are made. That material does not yellow over time. However, those were breaking at the first impact (due to "style" explained above). We replaced every single set of those. It's a catch 22; we make them to not yellow and replace due to breakage, or we make them soft and they are not as resistant to cleaning chemicals, UV, etc. Continued on my previous post.
Continued from my “next” post. Please read that one first and come back to this one.

Thanks to Hydroblue_jl for the great photo!

I am 100% committed to American manufacturing and completely believe the United States has the intelligence, drive, and commitment to compete on the world's stage. However, our society, regulations, and labor market have stacked the cards against us for products like these. Our injection molded components (made about 1/4 mile from our shop) for these lights literally doubled in price this last order. So far, AAL has absorbed significant price increases from our materials suppliers.

All of this being said, I am fully committed to building the best High-Line DRL on the planet. If any of you follow our company outside of the lights, hopefully you have noticed that we have made huge recent commitments to manufacturing in-house. I purchased a high-end 6k fiber laser and CNC press brake. We are making hard parts with ridiculous accuracy and repeatability now, all in-house. Due to the large capital expenditures required for those machines, they have taken my full focus for the past several months. Those machines are on full boost at this point and we have almost eliminated our backlog for most hard parts. It has been an insane amount of work, but well worth it to control our development processes and increase the speed of R&D activities.

I am publicly making my commitment to each of you to rectify these issues in short order. It will require a very large outlay of cash, some time, and most likely a few different material/design changes.

Please understand that AAL is not a corporation. We are currently a team of 13 working from our shop in St George, UT. We are not funded by any investors and we do not use Chinese manufacturing. We make our own destiny, and it is extremely important to me that we build a product we, AND YOU, can continue to be proud of.
Continued from my “next” post. Please read that one first and come back to this one. Thanks to Hydroblue_jl for the great photo! I am 100% committed to American manufacturing and completely believe the United States has the intelligence, drive, and commitment to compete on the world's stage. However, our society, regulations, and labor market have stacked the cards against us for products like these. Our injection molded components (made about 1/4 mile from our shop) for these lights literally doubled in price this last order. So far, AAL has absorbed significant price increases from our materials suppliers. All of this being said, I am fully committed to building the best High-Line DRL on the planet. If any of you follow our company outside of the lights, hopefully you have noticed that we have made huge recent commitments to manufacturing in-house. I purchased a high-end 6k fiber laser and CNC press brake. We are making hard parts with ridiculous accuracy and repeatability now, all in-house. Due to the large capital expenditures required for those machines, they have taken my full focus for the past several months. Those machines are on full boost at this point and we have almost eliminated our backlog for most hard parts. It has been an insane amount of work, but well worth it to control our development processes and increase the speed of R&D activities. I am publicly making my commitment to each of you to rectify these issues in short order. It will require a very large outlay of cash, some time, and most likely a few different material/design changes. Please understand that AAL is not a corporation. We are currently a team of 13 working from our shop in St George, UT. We are not funded by any investors and we do not use Chinese manufacturing. We make our own destiny, and it is extremely important to me that we build a product we, AND YOU, can continue to be proud of.