NEW PRODUCTS COMING SOON

Really, really looking forward to some dirt therapy this weekend. Should be around 102° this weekend here in St George. Change in elevation may be in order for Saturday evening. Anyone else have cool plans? In this photo is our prototype JK MASS Cargo Shelf (ETA is around 2 weeks on this one), JK MASS Platform (no sub), Flip'n Slide, 6" MASS Drawer, 4" MASS Drawer, 3" MASS Drawer, JK Versatable, and the "Drybox" Adapter. #innovationforexploration #madeintheusa #explore #adventure #jeeplife #jeeplove #camping #jeeping #offroad #wheeling #offroading #Jeep #ItsAJeepThing #jeepsonly #jeepsdaily #offroad #4x4 #jeepnation #rubicon #jeeprubicon #travel #jeepsofinstagram #jeepjl #jeepjk #jeepjt #overland #jeepgladiator #jeepporn #OIIIIIIIO

Thanks to @bseveninc for the great photo! This is a two-part post. Please read our previous post for the remainder of this message. It was too long for a single post. Last night, I was notified of a post on one of the FB groups a customer had made about his displeasure with our High-Line lights failing after 1.5 years and our warranty not covering that. I do not want to debate the legitimacy of that post. I focus our attention inward in situations like this and choose to take it as an opportunity for growth. I wanted to publish my reply here so it would serve as a global recommitment to this product and customers of this product. It’s important to keep in perspective that we have around 10,000 of these lights in circulation. There will be issues. I, personally, accept full responsibility for the problems. I made the decision to keep our manufacturing in the US in lieu of several opportunities to take it to China. At the price the High-Lines sell at, we lose money on every single set. We have 2 full time employees that build lights all day, 5 days a week. I keep selling them because our customers love them and I created the product. I WILL NOT give up on it. One thing that is important to acknowledge with these lights is they are constantly bombarded by rocks, sticks, water, road debris, etc. flinging off of the tires. Due to the style (very thin light) we are unable to put a bunch of protection below the lights like the OEM lights have. For this reason, the lights are more susceptible to damage, oftentimes unseen on the outside of the housing. Also, the lights are LED's, which are not great at absorbing impacts. As for the yellowing, due to the reasons above, we have to use a softer plastic material. Our earlier lights were polycarbonate, from which current generation headlight lenses are made. That material does not yellow over time. However, those were breaking at the first impact (due to "style" explained above). We replaced every single set of those. It's a catch 22; we make them to not yellow and replace due to breakage, or we make them soft and they are not as resistant to cleaning chemicals, UV, etc. Continued on my previous post.

Continued from my “next” post. Please read that one first and come back to this one. Thanks to Hydroblue_jl for the great photo! I am 100% committed to American manufacturing and completely believe the United States has the intelligence, drive, and commitment to compete on the world's stage. However, our society, regulations, and labor market have stacked the cards against us for products like these. Our injection molded components (made about 1/4 mile from our shop) for these lights literally doubled in price this last order. So far, AAL has absorbed significant price increases from our materials suppliers. All of this being said, I am fully committed to building the best High-Line DRL on the planet. If any of you follow our company outside of the lights, hopefully you have noticed that we have made huge recent commitments to manufacturing in-house. I purchased a high-end 6k fiber laser and CNC press brake. We are making hard parts with ridiculous accuracy and repeatability now, all in-house. Due to the large capital expenditures required for those machines, they have taken my full focus for the past several months. Those machines are on full boost at this point and we have almost eliminated our backlog for most hard parts. It has been an insane amount of work, but well worth it to control our development processes and increase the speed of R&D activities. I am publicly making my commitment to each of you to rectify these issues in short order. It will require a very large outlay of cash, some time, and most likely a few different material/design changes. Please understand that AAL is not a corporation. We are currently a team of 13 working from our shop in St George, UT. We are not funded by any investors and we do not use Chinese manufacturing. We make our own destiny, and it is extremely important to me that we build a product we, AND YOU, can continue to be proud of.

Thanks for showing off your new JL MASS Cargo Shelf! We really appreciate it. We have a pile of these in stock now! #innovationforexploration #madeintheusa Reposted from @el_gris_jl This Mass storage shelf from American Adventure Lab is extremely thought out. Love the fact it does not interfere with the hard top bolts like other systems. Extremely happy with this product and can’t wait to order the Jeep JL Versa Table in marching aluminum finish. #explore #adventure #jeeplife #jeeplove #camping #jeeping #offroad #wheeling #offroading #Jeep #ItsAJeepThing #jeepsonly #jeepsdaily #offroad #4x4 #jeepnation #rubicon #jeeprubicon #travel #jeepsofinstagram #jeepjl #jeepjk #jeepjt #overland #jeepgladiator #jeepporn #

Pretty clean setup with the @dmos_collective shovel mounted to the MOLLE on our JK VersaTable. Thanks for sharing! #innovationforexploration #madeintheusa Reposted from @beatricejku What do y’all think of the new @dmos_collective Delta pro shovel matched up with the @americanadventurelab tailgate table? #explore #adventure #jeeplife #jeeplove #camping #jeeping #offroad #wheeling #offroading #Jeep #ItsAJeepThing #jeepsonly #jeepsdaily #offroad #4x4 #jeepnation #rubicon #jeeprubicon #travel #jeepsofinstagram #jeepjl #jeepjk #jeepjt #overland #jeepgladiator #jeepporn #