Marketing Specialist

Location: St. George, UT

At American Adventure Lab, we are pioneers in the offroad and overlanding industry, dedicated to providing cutting-edge solutions and products for adventurers worldwide. Our passion for innovation and excellence drives us to constantly push the boundaries of what’s possible in outdoor exploration. Join us in our mission to inspire and equip adventurers to conquer the unbeaten path.

Position Summary

We are seeking a dynamic and experienced Marketing Specialist with a passion for the offroad and overlanding industry. This role is perfect for someone who is not only a marketing expert but also an adventure enthusiast, ready to bring their skills and passion to our team. The ideal candidate is a reliable, versatile professional who is eager to take on a variety of tasks, from strategic marketing initiatives to hands-on customer support.

Key Responsibilities

  • Develop and implement marketing strategies to enhance brand visibility and engage our target audience effectively.
  • Manage and grow our social media presence, including content creation, scheduling, and analytics monitoring.
  • Produce high-quality marketing materials, including photography, videography, and editing, to support promotional efforts.
  • Collaborate with the sales and product development teams to create cohesive and impactful marketing campaigns.
  • Assist with customer inquiries via phone and email, ensuring a high level of customer satisfaction.
  • Contribute to team efforts by accomplishing related tasks as needed, demonstrating flexibility and a willingness to help in various areas of the business.


  • Proven experience in marketing, preferably within the offroad, overlanding, or related industries.
  • Strong organizational skills and the ability to manage multiple projects simultaneously while maintaining attention to detail.
  • Excellent communication skills, both written and verbal, with the ability to engage and inspire a diverse audience.
  • Proficiency in social media management, content creation, and digital marketing tools and platforms.
  • Experience in photography, videography, and editing is highly desirable.
  • A team player attitude with a willingness to assist in areas beyond traditional marketing responsibilities when needed.
  • Commitment to punctuality and a strong work ethic, with availability to work from 7 AM to 4 PM, Monday through Friday.


  • Competitive salary commensurate with experience.

How to Apply

If you’re passionate about marketing and the great outdoors, and you’re ready to take on a challenging yet rewarding role at American Adventure Lab, we’d love to hear from you. Please send your resume, a cover letter highlighting your experience and why you’re a great fit for this role, and any relevant work samples (e.g., social media profiles, marketing campaigns, photography/videography portfolio) to

American Adventure Lab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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