Crafted with Pride in the Heart of America

True to our name, every product we offer is meticulously crafted in the USA. Nestled in the scenic landscapes of Southern Utah, we take pride in the entire manufacturing process – from precision cutting to expert assembly. As a veteran-owned company, our commitment to excellence is rooted in the values instilled during our service.

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Jeep JL


Jeep Gladiator


Jeep JK


Jeep TJ/LJ


Toyota Tacoma


Toyota Land Cruiser

All Years

Toyota 4Runner

All Years

Lexus GX Products

All Years

Ford Bronco

6th Gen


All Years

Latest Release

Introducing our Tailgate Air Command System, or TAC System for short. Blending a mount for a dual ARB Air Compressor, Tailgate Table, LED Light, Apex Hose Reel, multiple couplers, trash bag hook, and a MOLLE panels for bags you have everything you need to keep your tires serviced out on the trail.

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Hot Product!


Introducing the Ultimate A-Pillar Brackets for the Ultimate Off Road Machines! Our brackets are like that elusive six-pack you’ve been working on for years – strong and lightweight!

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American Adventure Lab was founded for one purpose – to advance the development of adventure vehicles. We accomplish that through an extreme focus on accuracy, continuous innovation, real world use of our products, and relationship building with our customers.

Overlanding Gift Card

Latest Products


Spotlight Product

Jeep JL/JT MOLLE Door Panels

If you’re like me, those stock door nets on the JL and JT drive me absolutely nuts. I was always afraid of stretching them, so I rarely put anything in them except Jolly Rancher wrappers, and they STILL STRETCHED and looked terrible. Our JL/JT MOLLE Door Panels clean up the door panels and give you a place to mount a MOLLE pouch or other accessories. Available in bare metal or powder coated in any color you need.

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Jeep JL JT MOLLE Door Panels

Merch Now Available!

We have some sweet new t-shirts and hats off the press! Available for the wives and husbands. Pick up some stickers, keychains and bottle openers too. 

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Best Selling products


Cargo Management

Single Stud Tie-Down Ring

From: $0.00

Cargo Management

VersaTie Hook

From: $150.00

Jeep JL Tire and Tools

Jeep JL ARB Compressor Remote Kit

From: $189.95
From: $39.95
From: $399.95

Jeep JL Electrical

Wiring Kit – Rear Mount


Latest news

Marketing Specialist

Location: St. George, UT At American Adventure Lab, we are pioneers in the offroad and [...]

CNC Operator/Production Member

Are you ready to join our dynamic team where precision meets innovation? We’re seeking individuals [...]

Rim Rocker Trail – GPX and Trail Report

Some of my best ideas are spur of the moment. Well, to be fair, some [...]

Alpine Loop – GPX File and Trail Report

With the weirdness of 2020 creating an extra day of Fall Break vacation from school [...]


Hog Canyon – Kanab, UT

We often joke that we take day trips to places where others take vacations. Today [...]

Barracks Trail – Kanab, UT

Barracks trail in kanab, UT One of the nice things about living in St. George [...]

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