Privacy

Information Collection, Use, and Sharing

We collect information that you voluntarily provide through our website, store, newsletter forms, account registration, purchases, quote or information requests, public-album forms, email, or other direct interactions with us. This may include your name, email address, telephone number, billing and shipping details, purchase history, preferences, and information about how you interact with our website and communications.

We do not sell or rent your personal information. We use it to provide products and services, process and fulfill orders, communicate with you, provide support, improve our website and offerings, prevent fraud, measure business and advertising performance, and market American Adventure Lab products and services.

We may share information with service providers that perform services on our behalf, including payment processing, shipping, website hosting, email delivery, analytics, advertising, audience matching, and fraud prevention. These providers may use the information only as permitted by their agreements with us and applicable law.

Marketing, Advertising, and Google Customer Match

When you purchase from American Adventure Lab, voluntarily sign up for marketing, create an account, or otherwise share information directly with us, we may use that first-party information to communicate with you and to create or improve advertising audiences, subject to your choices and applicable law.

We use Google Ads Customer Match and may use similar services from other advertising providers. The resulting audience may be used to show relevant American Adventure Lab advertising to existing customers, measure or optimize advertising, exclude existing customers from selected campaigns, and help advertising systems improve bidding or audience selection.

Google may use Customer Match lists as signals for Smart Bidding or optimized targeting depending on our Google Ads account and campaign settings. Uploading information to an audience does not by itself launch an advertisement. We control how available audiences are applied to our campaigns.

We upload only first-party information obtained through direct interactions with American Adventure Lab. We do not knowingly upload purchased, rented, or scraped contact lists. We exclude records that are suppressed, non-marketable, or associated with a known applicable opt-out.

Google processes Customer Match information under its applicable terms and policies. Learn more through Google’s Customer Match information and manage personalized advertising through Google My Ad Center.

Where consent is required by law or Google policy, we will request it before using personal information for personalized advertising. You may unsubscribe from marketing email through the link in any marketing message and may contact us to request that we stop using your information for applicable audience-based advertising.

Your Access to and Control Over Information

You may opt out of future marketing contacts from us at any time. You can also contact us using the email address or telephone number on our website to:

• Ask what information we have about you, if any.
• Change or correct information we have about you.
• Request deletion of information we have about you, subject to legal and transactional retention requirements.
• Request that we stop using your information for applicable audience-based advertising.
• Express a concern about our use of your information.

Registration and Orders

Registration

When registration is available, you may be required to provide information such as your name and email address. We use this information to administer your account and contact you about the products or services in which you have expressed interest. Optional demographic information is not required unless clearly stated.

Orders

We request information through our order forms. To purchase from us, you must provide contact information, such as your name and shipping address, and payment information. This information is used for billing, fraud prevention, customer service, and order fulfillment. Payment information is processed by our payment service providers.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember preferences, understand website use, measure performance, support advertising, and improve your experience. These technologies may help us recognize repeat visitors and understand interactions with our products and services. Where required, we provide choices or request consent for non-essential cookies and advertising technologies.

Surveys and Contests

From time to time, our site may request information through surveys or contests. Participation is voluntary. Information requested may include contact and demographic information. Contact information may be used to notify winners and award prizes, and survey information may be used to understand or improve customer satisfaction and website use.

Security

We take reasonable precautions to protect personal information. Sensitive information transmitted through the website is protected using encryption in transit. You can verify this by looking for a lock icon and “https” in the address bar.

We also use administrative, technical, and organizational safeguards for information stored offline. Access is limited to personnel and service providers who need the information to perform authorized work. No method of transmission or storage is completely secure, but we work to protect information using safeguards appropriate to its sensitivity.