It’s that time of year again (the SEMA crunch), where every product manufacturer rushes around like a crazy person trying to get vehicle builds finished, prototypes printed, and final booth assemblies done. For most automotive-based companies, their entire product release plan is built around this show. I am on hand at this years SEMA show […]
When I remember back on the first time we ever visited the Zion National Park area, one of the places that stood out was Toquerville Falls. Based on advice from Jake White, of CartoTracks, we took a ride in our Polaris General out to the falls. You can check out www.CartoTracks.com to get a very […]
Well, somebody had to do it, I guess. My son and I headed out this morning to break in the new Can-Am Maverick X3 X RC (award for the longest UTV model name). To do so, we entered the 10th Annual Sand Hollow State Park Poker Run. With my son’s inability to draw good cards […]
The driving force behind our entire company policy is our desire to embrace the outdoors, in many different ways. No one embraces the extreme side of the outdoors more than the competitors of Red Bull Rampage. With our company located near Virgin, UT (about 20 minutes away), attending the Rampage! event is on our must […]
I picked up a new vehicle for the rental fleet today. This will be up on the website to reserve soon after we get a few key accessories installed the safety inspection completed. This Can Am X3 XRC will be available to tour around the southwest Utah area including areas such as: Sand Hollow State […]
Trail Hero 2018 took place about 5 miles from our shop and was an absolute blast. It was great to see so many off road enthusiasts in town and excited about the unique terrain southwestern Utah has to offer. The event really sneaked up on me. I wasn’t planning on having any type of company […]
Creating a bold, clean impression is important to the brand. The first thing a customer sees as they walk through the door of the global HQ is our new door graphics. We think they turned out great (and have a small shoutout to Jeepers of days past). Let us know what you think in the […]
I took a big step today and committed to a new commercial space for American Adventure Lab. More on this to come, soon. The view out of the front door is not so bad. The view out of the rear door is even better.