Highly capable

This Gladiator was built to demonstrate our ATLAS system at the 2019 SEMA show. It was a huge hit and spring-boarded our company to an entirely new level. This JT has received a ton of industry attention – and rightfully so. We teamed up with a big pile of partners to put this machine together. After SEMA, we have used it for several shows and events along with a pile of family adventures. As all progressive companies do, we need to move onto the next build. Unfortunately, that means this one has to find a new home.

Build Specs and Retail Prices

2020 Jeep Gladiator Rubicon

Tan leather interior, adaptive cruise, paint matched top and flares, 8″ UConnect, keyless proximity entry, remote start, etc.

Item Price
2020 Jeep Gladiator Rubicon (Current NADA Price) 26,000 Miles $57,451.00
Icon Vehicle Dynamics Stage 1 Lift $1,306.00
38×13.5R20 Nitto Trail Grapplers (5) $2,335.00
Icon Alloys Compression Wheels – 20″ (5) $1,730.00
Warn Elite Stubby Front Bumper $600.00
Warn Zeon 10S $1,440.00
KC Hi-Lites Gravity Series Lights on Bumper $360.00
Rock Slide Engineering Steps $1,870.00
KC HiLites Pro-6 Light Bar and Mount $1,875.00
KC HiLites Pro-6 A-Pillar Pods $460.00
BestTop Sunrider Top $770.00
AAL High-Lines $300.00
AAL Front Inner Fenders $340.00
AAL Rear Inner Fenders $400.00
Factor 55 Hawse Fairlead $80.00
Factor 55 Flatlink $160.00
Synergy Manufacturing HD Steering System $700.00
Fox Steering Stabilizer $250.00
ARB Dual Compressor $556.00
AAL Dual ARB Compressor Mount $235.00
Superchips Pulsar $480.00
AAL ATLAS System $2,500.00
1UP Roof Rack Trays (2) $480.00
Kayak Rack (Custom) $150.00
Overlanding Off Road Rooftop Tent $1,200.00
Overlanding Off Road Awning $175.00
KC Hi-Lites C-Series Corner Lights $284.00
Rear High-Mount Third Brake Light & Mount $165.00
Trigger Controller 6-Shooter $381.00
Hi-Lift Jack $90.00
Rotopak (2) $100.00
Rotopak Mount (2) $70.00
JE Reel Driveshafts $1500
Total $80,793.00

List Price – $65,000.

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Thanks to @bseveninc for the great photo!

This is a two-part post. Please read our previous post for the remainder of this message. It was too long for a single post.

Last night, I was notified of a post on one of the FB groups a customer had made about his displeasure with our High-Line lights failing after 1.5 years and our warranty not covering that. I do not want to debate the legitimacy of that post. I focus our attention inward in situations like this and choose to take it as an opportunity for growth. I wanted to publish my reply here so it would serve as a global recommitment to this product and customers of this product. It’s important to keep in perspective that we have around 10,000 of these lights in circulation. There will be issues.

I, personally, accept full responsibility for the problems. I made the decision to keep our manufacturing in the US in lieu of several opportunities to take it to China. At the price the High-Lines sell at, we lose money on every single set. We have 2 full time employees that build lights all day, 5 days a week. I keep selling them because our customers love them and I created the product. I WILL NOT give up on it.

One thing that is important to acknowledge with these lights is they are constantly bombarded by rocks, sticks, water, road debris, etc. flinging off of the tires. Due to the style (very thin light) we are unable to put a bunch of protection below the lights like the OEM lights have. For this reason, the lights are more susceptible to damage, oftentimes unseen on the outside of the housing. Also, the lights are LED's, which are not great at absorbing impacts.

As for the yellowing, due to the reasons above, we have to use a softer plastic material. Our earlier lights were polycarbonate, from which current generation headlight lenses are made. That material does not yellow over time. However, those were breaking at the first impact (due to
Thanks to @bseveninc for the great photo! This is a two-part post. Please read our previous post for the remainder of this message. It was too long for a single post. Last night, I was notified of a post on one of the FB groups a customer had made about his displeasure with our High-Line lights failing after 1.5 years and our warranty not covering that. I do not want to debate the legitimacy of that post. I focus our attention inward in situations like this and choose to take it as an opportunity for growth. I wanted to publish my reply here so it would serve as a global recommitment to this product and customers of this product. It’s important to keep in perspective that we have around 10,000 of these lights in circulation. There will be issues. I, personally, accept full responsibility for the problems. I made the decision to keep our manufacturing in the US in lieu of several opportunities to take it to China. At the price the High-Lines sell at, we lose money on every single set. We have 2 full time employees that build lights all day, 5 days a week. I keep selling them because our customers love them and I created the product. I WILL NOT give up on it. One thing that is important to acknowledge with these lights is they are constantly bombarded by rocks, sticks, water, road debris, etc. flinging off of the tires. Due to the style (very thin light) we are unable to put a bunch of protection below the lights like the OEM lights have. For this reason, the lights are more susceptible to damage, oftentimes unseen on the outside of the housing. Also, the lights are LED's, which are not great at absorbing impacts. As for the yellowing, due to the reasons above, we have to use a softer plastic material. Our earlier lights were polycarbonate, from which current generation headlight lenses are made. That material does not yellow over time. However, those were breaking at the first impact (due to "style" explained above). We replaced every single set of those. It's a catch 22; we make them to not yellow and replace due to breakage, or we make them soft and they are not as resistant to cleaning chemicals, UV, etc. Continued on my previous post.
Continued from my “next” post. Please read that one first and come back to this one.

Thanks to Hydroblue_jl for the great photo!

I am 100% committed to American manufacturing and completely believe the United States has the intelligence, drive, and commitment to compete on the world's stage. However, our society, regulations, and labor market have stacked the cards against us for products like these. Our injection molded components (made about 1/4 mile from our shop) for these lights literally doubled in price this last order. So far, AAL has absorbed significant price increases from our materials suppliers.

All of this being said, I am fully committed to building the best High-Line DRL on the planet. If any of you follow our company outside of the lights, hopefully you have noticed that we have made huge recent commitments to manufacturing in-house. I purchased a high-end 6k fiber laser and CNC press brake. We are making hard parts with ridiculous accuracy and repeatability now, all in-house. Due to the large capital expenditures required for those machines, they have taken my full focus for the past several months. Those machines are on full boost at this point and we have almost eliminated our backlog for most hard parts. It has been an insane amount of work, but well worth it to control our development processes and increase the speed of R&D activities.

I am publicly making my commitment to each of you to rectify these issues in short order. It will require a very large outlay of cash, some time, and most likely a few different material/design changes.

Please understand that AAL is not a corporation. We are currently a team of 13 working from our shop in St George, UT. We are not funded by any investors and we do not use Chinese manufacturing. We make our own destiny, and it is extremely important to me that we build a product we, AND YOU, can continue to be proud of.
Continued from my “next” post. Please read that one first and come back to this one. Thanks to Hydroblue_jl for the great photo! I am 100% committed to American manufacturing and completely believe the United States has the intelligence, drive, and commitment to compete on the world's stage. However, our society, regulations, and labor market have stacked the cards against us for products like these. Our injection molded components (made about 1/4 mile from our shop) for these lights literally doubled in price this last order. So far, AAL has absorbed significant price increases from our materials suppliers. All of this being said, I am fully committed to building the best High-Line DRL on the planet. If any of you follow our company outside of the lights, hopefully you have noticed that we have made huge recent commitments to manufacturing in-house. I purchased a high-end 6k fiber laser and CNC press brake. We are making hard parts with ridiculous accuracy and repeatability now, all in-house. Due to the large capital expenditures required for those machines, they have taken my full focus for the past several months. Those machines are on full boost at this point and we have almost eliminated our backlog for most hard parts. It has been an insane amount of work, but well worth it to control our development processes and increase the speed of R&D activities. I am publicly making my commitment to each of you to rectify these issues in short order. It will require a very large outlay of cash, some time, and most likely a few different material/design changes. Please understand that AAL is not a corporation. We are currently a team of 13 working from our shop in St George, UT. We are not funded by any investors and we do not use Chinese manufacturing. We make our own destiny, and it is extremely important to me that we build a product we, AND YOU, can continue to be proud of.